From SecularPortal

As such weeks are after all, all about raising awareness the marketing carried out before and during the event is critical.

Branding

While it can be tempting to create a whole new brand for the week, it is often better to use the society brand and see the week as an extention of the society's normal activities, after all you are trying to raise the profile of the society as well.

Clothing

It is important to create a uniform look among your society members that are helping out and the best way to do this is with society hoodies. Ensure as many people buy them as possible and also get a few extra made up so you can pass them around between anyone else helping out at each event.

A good way to increase the amount of people in branded clothing even if the uptake isn't huge for hoodies is to get a few large t-shirts that people can wear other whatever else they are wearing and pass those round to anyone who happens to be helping out at the time.

Advertising

You want to be putting up posters for the event a week or two in advance so that people have enough time to see them but it is still fresh enough in their minds that they haven't forgotten about it by the time the week arrives.